Google Analytics Tool
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This tool gives us the statistics of the traffic for our website, with the help of this tool,
you can know the details of the traffic such as:
1. Source of the traffic (Search engines, Reference sites, Direct)
2. Keywords in search engine that bought the visitors to our site.
3. Region of traffic.
4. Browsers from which the traffic has come.
5. Avg. time spent by the visitor in our site.
6. Avg. number of pages visited by the visitors.
7. Search Engines from where the traffic has come.
Etc...
The google analytics tool is present at the address www.google.com/analytics.
You can add as many sites as possible with just 1 google analytics account.
Adding your website in google analytics
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Sign up then login, in the login area click on ' add a profile ' , then give your website address,
click on 'finish',
copy the tracking code shown in the text box and paste in between the
<head> and </head> tags of your website's homepage.
Get back to google analytics and click on 'save and finish'.
This would add your site to google analytics over a short period of time.
This area is generally used to measure the statistics of the website traffic,
the three important areas in this are:
1. Avg. Time spend by the user - should be as high as possible.
2. Avg. No. of pages visited by the user - should be as high as possible.
3. The Bounce rate - should be as low as possible.
Bounce rate is nothing but the average number on 100 visitors who have left your site
after reading just 1 page,
that is they did not navigate to other pages of your website.
Difference between Webmaster tools and Google analytics?
Google Webmaster tools give the statistics of SEO while Google Analytics gives the statistics
of Traffic to your website.
Important Statistics of a website:
1. Backlinks: Backlinks are nothing but the links of your WebPages in other websites.
It can be either in the form of text links or images.
The syntax of backlinks is as follows:
<a href="WEBSITE_URL">KEYWORD</a>
The website Url can be the home page or any page of your site and
The keyword should always be your own keyword of your webpage,
for which you want the top ranking in search engines.
Example:
The number of backlinks of your website denotes the number of WebPages
where your website (or webpage) address link is mentioned.
More the number of backlinks better it is for SEO.
Infact 90% of SEO is dependent on Backlinks.
Backlinks are of two types:
Do follow: These are the backlinks in which there is direct reference to your site.
No follow: These are the backlinks where there is no direct reference to your site,
in other words the Url is encrypted here.
Both the backlinks are equal in value and have same importance in SEO but,
do understand that by default search engines links are NO FOLLOW links that bring zero value in SEO,
that is why the search engine backlinks are not counted at all.
To know whether a link is do-follow or no-follow just scroll the mouse over the link and see the status bar,
if you find your webpage Url then it is do-follow link, if it is encrypted then it is no-follow link.
Try to acquire as many do follow links as possible for your website.
Each Backlink has got variable values.
1. Backlinks from high PR (Page Rank) websites have very high value.
2. Backlinks from your competitors websites have very high value.
3. Backlinks from low 'external links' websites have very high value.
4. Virgin Backlinks have very high value.
5. Backlinks from different domains have higher value than backlinks from the same domain.
6. The backlinks from .gov, .edu, .mil and .org websites have higher value.
Note: In backlinks, quantity does not matter, what matters is the quality.
To check backlinks for any website you can visit the URL:
www.backlinkwatch.com
Acquiring backlinks is the most difficult and the most important part of SEO.
It is said by great SEO Experts that for any keyword, if you have enough number of backlinks,
even for an empty page you can get 1st rank in all the search engines.
PR (Page Rank)
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PR is the most important statistic of any website in the world, in short,
a website can be valued by its PR.
PR or Page Rank of any site is the measure of the link juice (Total value of the Backlinks) of the site.
It ranges from 0-10, it is said that the PR is very difficult to achieve infact,
in world there are only 4 such sites that have a PR of 10.
Even the 'Google' website itself does not have PR of 10.
Google has a PR of 9.
Some important sites PR in google and sites that have got PR 10.
1. www.adobe.com
2. www.apple.com
3. www.w3.org
4. www.usa.gov
5. www.google.com
The PR / unique visitors / value of the site is shown below:
PR avg.unique visitors avg.value (converted in Rs.)
(Daily)
1 100 - 300 Rs.20,000 - Rs. 50,000
2 300 - 1000 Rs.50,000 - Rs. 2,00,000
3 1000 - 3000 Rs.2,00,000 - Rs.10,00,000
4 3000 - 10000 Rs. 10 L - Rs. 1 Cr.
5 10000 - 30000 Rs. 1 Cr - Rs. 10 Cr.
6 30000 - 1L Rs. 10Cr - Rs. 100 Cr.
7 1L - 1 Cr Rs. 100 Cr. - Rs.1000 Cr.
8 1 Cr - 100 Cr Rs. 1000 Cr - Rs.10,000 Cr.
9 100 Cr - 1000 Cr Rs. 10,000 Cr - Rs. 1 L Cr.
10 1000 Cr + Rs. 1,00,000 Cr. +
Backlinks can be acquired for free of cost and there are also paid backlinks available in the market,
little research in the google will show you that backlinks these days have become a big business.
It is only because of this, the big companies rank faster in search engines, in matter of just few days..
So, if you have money you can quickly get in top ranking websites in any search engines
but if you want to go by the free methods it takes time and your patience but,
success is bound to you sometime in future.
A small example to show the value of PR and Backlink:
A virgin PR 6 backlink costs around Rs.1,00,000 / month.
PR / BACKLINKS TABLE:-
Simpler form of PR/BACKLINKS RELATION:
Simple version of the table
PR2 = 0.2 of a PR3
PR3 = 1 of a PR3
PR4 = 5 x PR3
PR5 = 25 x PR3
PR6 = 125 x PR3
PR7 = 625 x PR3
Illegal and Legal ways of getting Backlinks:
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Illegal and legal ways of getting backlinks, where we can fool google, where google can fool us..,
1.2-way backlinks (Link Exchange)
2.3-way backlinks (Through Link Mediator)
These are the two methods of getting backlinks from our competitors wherein,
both the website owners are benefited.
2-way links no longer work and it is said very soon even 3-way links will stop working.
Both these methods of acquiring backlinks are illegal by search engines,
they regard only one-way links - safe, natural and permanent in nature.
Paid and Free backlinks
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Generally, getting backlinks is a very slow process hence,
Ranking in top position in search engine takes some time but you must have noticed few websites
that are actually new and get top rank in matter of few days even for very competitive keywords,
this is possible by getting backlinks by money. But, remember it is very very expensive.
Note: With 1 high PR website you can create many average pr websites.
eg. With 1 PR3 website you can create 5 PR2 websites.
You can also create high pr website that literally has no content at all..
Remember always, give as less backlinks as possible to other sites,
the more backlinks you give to others,
it increases the external links (OBL - Out Bound Links) of your site and then the backlinks power
will be less henceforth.
Always try to maintain the virginity of your website. It will bring a lot of value in future.
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