What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results.
Brief Info of Google Bot
The Googlebot is Google's main robot (or program) that crawls websites to index them and analyze them. The Googlebot script follows links from web page to web page. Typically Google finds and indexes new websites and web pages because the Googlebot follows links to discover them. The Googlebot also analyzes the on-page optimization factors that help determine where a web page should rank for it's targeted keyword phrases.
Types Of Search Engine Optimization
Normally we have two types of Search Engine Optimizations methods.. those are as follows..
· On-Page Optimization
· Off-Page Optimization
What is On-Page Optimization?
On page SEO is a process to modify of your web page. It deals with the SEO techniques used to modify the content on the web pages such a code, content and design to enable search engine crawlers to effectively crawl and index your website.
Ø On-page Components
Ø Domain Optimization
Ø Keyword Research
Ø Competitor Analysis
Ø Homepage Optimization
Ø Website Analysis
Ø W3C Markup Validation
Ø Content Optimization
Ø Keyword Density
Ø Title Tags
Ø Meta Description
Ø Meta Keywords
Ø Meta Robots
Ø Heading Tags
Ø Alt Attributes
Ø Title Attributes
Ø Internal Linking
Ø Inserting Google Analytics code
Ø XML Sitemap Generating
Ø Txt Sitemap Generating
Ø Google Verification code in Meta Tags
Ø Yahoo Verification code in Meta Tags
Ø Alexa Verification code in Meta Tags
Ø Create 404 pages
Ø 301 Redirection [ .htaccess ]
What is Off-Page Optimization?
Off Page Optimization is the activity that is done on other sites for our site to increase search engine ranking. Off Page Optimization activities include directory submission, article submission, forum discussion, blog posting, press release, blog commenting, white paper submission and along with this social bookmarking (in digg, delicious, reddit, stumbleupon) and social media promotion (in facebook, twitter, linkedin). Off page optimization creates strong back links for our site which not only helps for search engine ranking but also for drive traffic from sites where we have done all these submissions.
Ø Search Engine Submission
Ø Social Bookmarking Submission [ Addthis.com ]
Ø Directory Submission [ Dmoz.org. Google and yahoo ]
Ø Article Submission
Ø Press Release Submission
Ø Forum Posting
Ø Blog Posting and commenting
Ø Creation of Wordpress Blog
Ø Classifieds Posting
Ø Yellowpages Posting
Ø One way Link Submission [ Directory Submission ]
Ø Two Way Link Submission [ Reciprocal ]
Ø Three Way Link Submission
Ø Yahoo Answers Posting
Ø Wiki Anaswers Posting
Ø Answers.com Posting
Ø Creating Hubpages
Ø Squidoo Lenses
Ø Comment Posting
Ø Social Network Profiles [ Facebook, Linkedin, Myspace Contacts...]
Ø Twitter [ Follow-ups ]
Ø Local Business Listing [ Gumtree, Craiglist ]
Ø RSS Feed Submissions
Ø Image Sharing through Imagesharing Websites [ Flickr ]
Ø Video Sharing through Videosharing Websites [ Youtube, google video]
Ø Daily Pings
Ø Creating Yahoo Groups
Ø Creating Google Groups
Ø Creating MSN Groups
Ø URL in Visiting Cards, Letter heads, Email Signature etc.,
Ø Publish News Letters
Ø Create Communities
Ø Email campaigning
Ø Guest books
Social Media Optimization
1. Face book, Google+, Bharatstudent, Twitter, LinkedIn, MySpace, Stumble upon, Digg, and so on
2. Creating social circle
3. Connecting with customers
4. Creating Brand fan pages
5. Business pages
6. Daily Active Participation
7. Group connectivity
8. Getting feedback with the customers
9. Product awareness
10. Social sharing
What is Web Page Content
Web page content is nothing but information which we use to provide in the web pages regarding to our web site or blog objective. The web pages which are having much traffic or ranked well because of only one reason that is by having the original and fresh content. As per the Search Engine Optimization norms original content can concur the ranking and search engine results. According to the new Google contextual forms Google is not considering the web pages which are having duplicate content or copy content.
So lets list out some of the very important notes which we need to remember while keeping the content in the web site or a blog.
Here we go …..
1. Content should be unique
2. Content should be fresh
3. Content should not be copied from some where
4. Content should be grammatically
5. Content should contain a article
6. Article should have minimum of 350 words
7. It should be in a format of Title, Summary and Body
8. If it is included author biography would be nice
9. Title of the article must contain keyword
10. Article should contain keywords with min quantity
11. If the discussion is about any new thing or active topic or news would be nice
12.Web page content should be updated regularly
13.User friendly content are preferable
What is Search engine submission
Each Engine Submission is a Off Page Optimization process in which we use to submit our web site details to all search engines. Generally we don’t need to submit to all search engines why because all the major search engines like Google, Yahoo, MSN.. Etc will ping web sites in the internet to crawl or boot or index. Why we use to submit to the all search engines is to get faster index by the search engines that means web master is not willing to wait for the search engine to index and he want it to be done in a minimum time. Most of the web master wants to list their sites in the search engines. With this they want to get ranked or listed in the all search engines.
What is URL redirection
URL Redirection is one of the needed thing in Search Engine Optimization process and it would be needed for various reasons based on the web master requirements.Example:
Example.com to www.example.com … you many want to redirect like this301 URL redirect for eample.co.in was used to redirect example.co.in to www.example.co.in and the search engines will se this two as a two different urls as www and non www domains.
What is Web Page analysis in On-Page Optimization
Web page analysis is a initial stage of an Search Engine Optimization process. Why because we need to analyze our web site or blog before promoting. We need to make sure every thing is perfect and in order then only we use to get advantage from SEO Process. Fist of all we need to be very clear about the web site and its purpose.Here we are going to list out some of the important points that has to be remember or will be doing in web page analysis in the SEO Process…
Here we go …
· Make sure about the Objective of the web site
· Maintain fresh content
· Proper web design
· Should not contain broken links
· Take a good care about spamming
· Proper images and video has to be placed
· Make impressive content
· Avoid copy content
· Maintain Keyword density
· Research about your business
· Check for the competitor
· Prepare a SEO strategy
· Prepare Goals for SEO
· Do update your self
What is Site map
Site map is a textually constructed blue print of a web site’s content that will allow readers to navigate through web site and to find required information very easily. Simply we can say the road map of any kind of web site or blog. This site maps are very friendly ( SEO ) for web masters to intimate the search engines to get crawling. Site map contains a list of links included in the URL and meta data of the web site or a blog.
Normally Crawlers find out the web pages from links with in the web site or links from others sites. Site maps provide the complete links in the web site which are required to crawl, means all the information is at one place so we are making this very easy to index by the any search engine.
What is Keyword density
Keyword density is nothing but a keyword or a keyword phrase are how many times repeated in the on page. This means the keyword percentage of repeated one in the web page. Different search engines like Google, Yahoo and MSN are considering the keyword density to their internal page rank algorithm.
Let’s list out some points about keyword density and how it would be
1. Keyword should be related
2. Should not boost with keywords
3. Keyword has to be in the content formation
4. Keyword popularity will maximize the density of that keyword
5. If domain don’t have keyword, SEO would be difficult.
6. Maintain keyword in browser title
7. web page must have keyword
When you follow all the above things in your web site or a blog , you can easily find out the good keyword density to rank well. Use keywords in the proper and relevance content in your we pages , the density of the keyword will grow respectively.
What is Keyword Analysis
Keyword analysis is a unique process of identifying the right and related keywords that we will use for our web site or blog. Those will get the targeted traffic to the targeted keywords in search engines.Keyword analysis is the heart of the On Page Optimization in Search Engine Optimization. It will be the starting stage of digital marketing campaigns. Keyword analysis are very helpful to maximize the conversions, identify the new trends of market, optimization speed and ROI. Most of the people use the Google adwords tool to identify the targeted keywords for any web site or a blog.
Here we are going to discuss about some important things which will help us in the keywords selection.
Increase conversions: Optimize your identified keywords to maximize the conversions rate and to get good ROI.
Eye Trends: Here we should acquire the knowledge of multiple aspects of your business market.
Prioritize Your Time: Make sure you will put all your time on Optimization which are giving you biggest impact on your business.
What is Alt tag suggestions
The Alt tag suggestions are likely used to mention the title, keywords and description to the images in the web site or a blog. In the past all the major search engines like Google, Yahoo, MSN and so on are considering the Alt tag suggestions in the ranking method. But now a days the priority is very low and even though it will be having some what helpful to our SEO. Even though you are having a rich content web site or blog you can use this alt tags to your images , it will get some impression by the end users or content lovers.
Here we have list of tips need to follow in the tags …
lets play ….
1. Alt tags are used for images
2. Alt tags are title, keywords and description to the image
3. Use keywords in the title
4. Do not boost with keywords.
5. Use fresh content
6. Every image should contain alt tags
7. maximize image visibility
What is Anchor Text Optimization
Anchor Text is a visible hyper linked text to another web page in your web site or a blog. That means the word which you are using to give hyperlink it will be representing another link which is having information about that particular word.
OR<a href=”http://www.example.com/” title=”example”>example</a>
<a href=”http://www.example.com/” target=”_blank” >example</a>
<a rel="nofollow" href="http://www.example.com/">Example</a>The above example can show us how the hyper link would be looks like..
here we are representing the example keyword to www.example.com that means if you click on the link it will take you to that respective linked web site. It is a kind of information representing like source to destination. We can use this hyper linking as internally or externally. This concept will be used in On Page Optimization and Off Page Optimization as well as. In the On Page Optimization we will use this hyper linking for internally linking in the web page content. In the Off Page Optimization we use this for link building techniques.
The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons:
Title relevancy is taken into account by the algorithms of Search Engines.
Good descriptive titles increase the click through rate.
Here are some tips in order to enhance your website’s visibility through title optimization:
1. Write short Titles
Google has a maximum title length of 64-70 characters. Do not make the title longer, because Google cuts down its display in the search results. Use the Web SEO Analysis Tool to check your title’s length.
2. Identify your Keywords
Indentify the keyphrases of your web page’s content. List down all possible words describing the content of your page. Step in the shoes of the user and list all the relevant search terms that he/she may formulate. The words used in your title will be displayed in search engine results as a clickable link. Therefore it should contain your page’s main keywords. You can use the Web SEO Analysis Tool to find how relevant your Title is with the rest of your page.
3. The important goes first
Start your title by adding the important keywords that you found during research. The words appearing first are considered to be more important.
4. Use targeted keywords
Choose specific keywords for your title in order to have more targeted traffic.
5. Be descriptive
Make sure that your title summarizes the content of your web page. In this way users will know what the topic of your page is, when it appears in the search results. This will help you decrease the bounce rate and increase the click through rate.
6. Create unique titles
Make sure you use unique titles for each web page. Duplicate titles might lead to duplicate content issues.
7. Avoid Keyword Stuffing
Keyword stuffing or any other spam technique should be avoided. Even if you manage to rank first, an “over optimized” title will reduce your click through rate.
Don’t forget that you should always write webpage titles and content that is attractive to users! By trying to achieve high rankings, SEOs often forget that the most important factor of our success is the users’ “click” on our website link.
8. If it makes sense to
do so, use your title as the headline of your webpage – users expect to find
the title on the page and it also reinforces the keywords you’re using.
9. Getting your
brand/site name in there is a good idea for establishing trust and expanding
your footprint, but you should generally put it at the end of the tag after a
vertical line so the search focus is on your keywords.
10. Your title will end up
as a link in the search results, so make it compellingly clickable.
About Meta Description:
The meta description of a web page is basically the 2-3 sentence summary or synopsis of what the page is about. It is like the "executive summary" of the page. It is one of several types of meta tags of a web page.
The meta description is visible to users... not on the web page itself, but on search engine results pages. Specifically, it is the 2-3 lines of regular, black text that appears right below the blue, underlined hyperlink text on Google search results pages. Because it is visible to potential visitors, the meta description should be somewhat "salesy" to entice searchers to visit your site.
Google typically only shows the first 150 characters of the meta description. Therefore, Store Coach recommends keeping your web pages' meta description to a maximum of 150 characters. The meta description should be written in complete-sentence format and should follow the rules of grammar.
As mentioned above, the meta description should be focused on convincing potential visitors that your site is worth visiting. But keep in mind that Google and other search engines also use the meta description to determine what the web page is about. Therefore, for SEO purposes, the meta description should reinforce the page's meta title by including 1-3 more instances of the keyword phrase(s) the page is targeting. If possible, try to use both the singular and plural versions of the keyword phrases. But make sure that the meta description is natural and flows well; never engage in keyword-stuffing. And never put Google before the customer with the meta description.
What are Meta Tags?
Meta Tags are HTML Tag. Meta tags are most important factor for SEO .why we are using Meta Tags are Google crawl easily for a particular site and also targeting Keywords Position and more....
Boost Your Alexa Page Rank With Fake Traffic
Alexa rank lets us know the quantity of traffic a specialized website is getting, but it compares your online site traffic because of the sites anywhere. Should your site has good alexa rank, advertisers may be easily convinced to advertise with your site. (Text Link adds can be described as company which can help you in acquiring many advertisers on your behalf blog, if your alexa rank is useful). Sites with Good alexa rank get high ranking relating to the search engines like bing.
Alexa Ranking is a site ranking assigned by Alexa Internet to measure websites’ popularity. It statements to have an availability of factors in deciding the blog popularity, but really it all depends mainly on usage data collected because of the Alexa toolbar.
The greater the ranking is, smaller number is a rank given. Influenced by Alexa, Google (Alexa Ranking 1) is easily the most popular website on the net, followed by Yahoo(2), Facebook(3), and Youtube(4).
You will find numbers of how to raise your Alexa rank.
Tip#1 Install Alexa Toolbar
First, it is advisable to Install Alexa toolbar along with your blog post for the reason that site. You might already know, Alexa rank is set on such basis as the material collected via the Alexa toolbar. About the click on the visitor which has it installed might be counted when he visits your website. As the webmaster from a personal website, first of all you must do may be to set it up on your browser and also yuor web blog to remain your house page making sure that every single time you open IE, you make a bit contribution to your own website for Alexa rank improvement.
Tip#2 Install Alexa Toolbar -Again
Second, Install Alexa toolbar on all computers you’re able to touch. You can even yuor web blog while the main page. Push people you’re friends with to run Alexa toolbar.
Tip#3 Install Alexa Widget
Third, you want to arrange an Alexa counter widget on your own blog. Within the next clicked, it will likely be counted as traffic by Alexa, set up one that clicks it won’t install the Alexa toolbar.
Tip#4 Write Article On Alexa
Fourth, you can write some articles about Alexa onto your blog or website. You can even open an Alexa column. Many webmasters wish to see these false claims. In case you write good articles, they’ve been prone to republish or chek out them, course . would bring you traffic so because of this improve Alexa rank.
Tip#5 Use Webmaster Forums
Fifth, you must have to travel to where webmasters return to frequently and post the Link to your web page there. Generally, webmasters have Alexa toolbar installed. Have a trip into a webmaster forums to put in writing posts promoting your site.
Tip#6 Promote Your Blog On Alexa
Sixth, let your folks prefer your web blog on Alexa website. It isn’t really sure what amount of this can benefit your blog’s Alexa rank, marketing promotions campaigns to experience a good rating.
Tip#7 Write Good Article For Webmasters
Seventh, you can easily write a column that webmasters may be serious about, such as an Seo column, to get more webmasters to talk to your site.
Tip#8 Use Alexa Redirection
Eighth, your able to use the Alexa redirection function.
Tip#9 Participate In Foreign Forums
Ninth, If at all possible, take a look at some foreign forums or websites to build up your web site, for foreign surfers often install the Alexa toolbar.
Tenth, In case you have sufficient funds, you’ll consider buying some pay-per-click ads to your blog. That literally brings abundant IP.
Tip#11 Use Alexa Relevant Content
Eleventh, you’ll be able to links to Alexa relevant content as part of your more popular articles for your blog, or use Alexa redirection to back-link to other places with the blog.
These are some of the best kept secret to increase alexa ranking, If you have some more tips and tricks to increase alexa ranking. Kindly inform us, so that we can update ourself.
An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy.
Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website's unpaid algorithmic results is known as Natural Search Engine Optimization.
Alt Tag/Alt Text
An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query.
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website's performance or the success of an Internet marketing campaign.
Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.
Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site's search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.
Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.
A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser's website or a designated Landing Page.
Black Hat SEO
Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.
Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.
Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site's links active is an important part of ongoing optimization.
Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.
Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.
Click-Through Rate (CTR)
Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.
Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser's IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine's knowledge or it could be construed as black hat cloaking.
Contextual Link Inventory (CLI)
Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.
Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.
Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc.
Conversion rate is the next step up from Click-Through Rate. It's the percentage of all site visitors who "convert" (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site's conversion rate is 40%.
Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs / number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.
Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.
Also known as Spider or Robot, a crawler is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings.
Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines.
Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page's content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine's listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.
A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory's servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorization is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing. The most popular directories include Yahoo!, The Open Directory Project, and LookSmart.
Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain "static content." Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable "?".Search engines will punish sites that use deceptive or invasive means to create dynamic content.
Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favor Flash over text are difficult or even impossible for crawlers to read. Flash Optimization is the process of reworking the Flash movie and surrounding HTML code to be more "crawlable" for Search Engines.
Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.
Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighborhoods that are important to a company's business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site's keywords, i.e. Hyde Street Chicago apartments. Another important element of geo-targeting is increasing your site's presence on Local Search engines.
Geographic segmentation is the use of Analytics to categorize a site's web traffic by the physical locations from which it originated.
Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad "quality scores," and other factors.
Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.
Graphical Search Inventory (GSI)
Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries.
Gray Hat SEO
Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content.
Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same color as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server's access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page's HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.
The acronym HTML stands for HyperText Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page's information and features.
Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy.
An index is a Search Engine's database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory's editors.
Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site's search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.
Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.
On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site's Position, Page Rank and Click-Through Rate.
Internet Marketing Consultant
Also known as SEO professionals or SEO specialists, Internet marketing consultants use their knowledge of Search Engine Optimization Strategy to improve their clients' Position and Page Rank.
Also known as search engine promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and Page Rank.
Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine's Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted keywords relevant to their products or industry.
Keyword marketing is the use of keyword-optimized content and keyword-specific Link Text to emphasize a site's relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad programs such as Google AdSense. Keyword marketing is an essential component of Search Engine Optimization.
Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords, Yahoo! Sponsored Search and Microsoft AdCenter.
The landing page is the page on which a visitor "lands" after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site's homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are also used to monitor site traffic and measure an advertising campaign's success. Well-designed landing pages that are relevant to a user's keyword query will improve Conversion Rates and play a critical role in Search Engine Marketing.
Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy.
Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and Page Rank. Some sites use link baiting as the centerpiece of a Website Marketing campaign.
A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.
A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site's link network. A link farm is meant to increase a site's PageRank or popularity and thus improve its search engine Position. However, link farms are considered a form of Spam and sites that rely on them are penalized by search engines.
Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.
Also known as anchor text, link text is the visible, clickable text between the HTML anchor andtags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimization because search engine algorithms consider the hyperlink keywords as relevant to the Landing Page.
Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query.
Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code. Search Engine Placement Services use local SEO to help traditional "brick and mortar businesses" connect with customers in their community.
Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud, Search Engine Marketing, etc.
Meta Description Tag
Also known as a description Tag, a meta description tag is a short HTML paragraph that provides search engines with a description of a page's content for search engine Index purposes. The meta description tag is not displayed on the website itself, and may or may not be displayed in the search engine's listing for that site. Search engines are now giving less importance to meta description tags in lieu of actual page content.
Meta Keywords Tag
A meta keywords tag provides search engines with a list of keywords that are relevant to a webpage. This can improve search engine Rank for a page by ensuring it's properly indexed. However, search engines are now giving less importance to meta keywords tags in lieu of actual page content.
Meta Robots Tag
A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine's Index. Alternatives to a meta robots tag are Robots.txt files and password protection.
Meta Search Engine
A meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A meta search engine does not maintain its own Index. Listings are displayed by meta search engines either in aggregate or categorized by search engine source. An example of a meta search engine is Dogpile.com.
Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web browsers. Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions.
Natural Listings (or Natural Optimization)
Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural listings can contain Paid Listings, but only if they fulfill the same requirements as natural listings. The best way to improve a site's natural listing Position is through Natural Search Engine Optimization.
Natural Search Engine Optimization
Also known as natural optimization, organic search engine optimization or white hat SEO, natural search engine optimization is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site's Position, Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns.
Also known as Internet promotion, site optimization, or search engine placement service, optimization services are all of the methods a Search Engine Optimization Company uses to improve a site's Position and Page Rank and increase its Click-Through Rate and Conversion Rate.
Organic Listings (or Organic Optimization)
Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic listings can contain Paid Listings, but only if they fulfill the same requirements as organic listings. The best way to improve a site's organic listing Position is through Natural Search Engine Optimization.
Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site's Search Engine Positioning because a Spider may perceive it as a Link Farm.
Page Rank (or PR)
PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest-0) to ten (highest-10) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank.
Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be labeled as advertisements depending on Search Engine policy.
Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings is used as an all-inclusive term for the practices of Paid Inclusion and Paid Placement.
Paid placement is a program in which advertisers' listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labeled as advertisements or sponsored links. Google and Yahoo! Search Marketing (formerly Overture) are two of the largest paid placement search networks.
Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.
Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top ten position will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy the top ten positions.
Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that have been optimized for specific keywords by a Search Engine Optimization Company. Position reporting is also used to generate a Search Engine Ranking Report.
Professional Search Engine Optimization
Professional search engine optimization is the modification of a website by an SEO company in order to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate.
A query is a question or instance of questioning. A search engine query is a user's request for the information (i.e. webpages) in a search engine's Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box.
Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank.
Reciprocal Link Exchange
A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.
Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimization.
Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query.
Also known as Crawler or Spider, a robot is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings.
Also known as robots exclusion protocol, Robots.txt is a text file stored in a site's root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.
Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimization Strategy to improve their clients' Position and Page Rank.
SEO services are all of the tools used by a Professional Search Engine Optimization company, including Analytics and Keyword Marketing.
Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimization Strategy to improve their clients' Position and Page Rank.
SEO strategies are the techniques used in Search Engine Optimization to improve a site's Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting.
A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of information/websites on the corresponding Search Engine Results Pages is determined by relevancy as measured by the search engine's Algorithm and/or payment made to the search engine by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in contrast to Paid Listings.
Search Engine Marketing (SEM)
Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.
Search Engine Marketing Professional Organization (SEMPO)
The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional association founded in 2003 to increase awareness of the benefits of search engine marketing and provide educational resources to members and consumers.
Search Engine Optimization (SEO)
Search engine optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimization, content writing and improved Link quality. Please see our SEO services for details.
Search Engine Optimization Company (SEO Company)
A search engine optimization company employs SEO Strategies to improve a website's Search Engine Placement.
Search Engine Optimization Consultants
Also known as SEO professionals or SEO specialists, search engine optimization consultants analyze a website's Position and Keyword strength and offer solutions for improvement.
Search Engine Optimization Software Systems
Search engine optimization software systems enable marketers to generate site data and automatically customize Submission schedules. However, automated submissions should generally be avoided in favor of submissions catered to each search engine's rules.
Search Engine Optimization Strategy
Search engine optimization strategy refers to the specific optimization plan an SEO company employs for the site promotion of an individual client.
Search Engine Placement
Search engine placement means the tactics used by Site Optimization firms to improve their clients' Rank. The term search engine placement is sometimes used to mean the Position of a website on a Results Page.
Search Engine Placement Services
Also known as Internet promotion, optimization services or site optimization, search engine placement services are all of the methods a Search Engine Optimization Company uses to improve a site's Position and Page Rank and increase its Click-Through Rate and Conversion Rate.
Search Engine Positioning
The term search engine positioning can be used in two different ways. The first is to describe the ordering process of indexed websites being ranked by a search engine Algorithm in response to a Query. The second refers to the use of Search Engine Optimization to achieve a higher search engine Position.
Search Engine Promotion
Also known as Internet promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and PageRank.
Search Engine Ranking Report
A search engine ranking report is a monthly, weekly or daily report of the Position of a company's website Listing in relation to their top Keywords. Position Reporting enables companies to monitor the success of an SEO strategy or Cost-Per-Click advertising campaign.
Search Engine Registration
Also known as search engine submission or web submission, search engine registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine registration is a basic but important part of Search Engine Optimization.
Search Engine Results Page (SERPs)
Also known as a results page, the search engine results page is the collection of ranked Listings displayed in response to a search engine Query.
Search Engine Submission
Also known as search engine registration or web submission, search engine submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine submission is a basic but important part of Search Engine Optimization.
Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine's Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the search terms that were queried. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted search terms relevant to their products or industry.
Shopping search engines or search engines with a shopping feature (such as Google Product Search, formerly known as Froogle) allow users to comparison shop by providing lists of sellers and prices in response to a product Query. Some shopping search sites require Paid Inclusion or offer Paid Placement.
Also known as Internet promotion, optimization services or search engine placement service, site optimization refers to all of the methods a Search Engine Optimization Company uses to improve a site's Position and Page Rank and increase its Click-Through Rate and Conversion Rate.
Spam refers to any and all Search Engine Marketing techniques that violate search engine guidelines or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little value to users. Types of spam include Hidden Text, content that contains nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing Page. If a search engine detects spamming the offending site will be Blacklisted or lose Position. Spam is a Black Hat SEO technique.
Also known as Crawler or Robot, a spider is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings.
Also known as search engine registration or search engine submission, submission is the providing of a URL to a Directory or Search Engine for inclusion in its Index. Submission is usually free but can also require payment. Submission is a basic but important part of Search Engine Optimization.
A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimization because they are frequently used as the text links that lead to sites from a search engine's Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users.
Three-Way Link Exchange
A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites.
Unique visitor is a web traffic measuring term which means the registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month). A subsequent hit(s) by the same IP address is not counted as a unique visitor during that report period. Unique visitor count can be an effective way of measuring the success of an SEO strategy.
Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.
Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site's Position, Page Rank and Click-Through Rate.
Also known as search engine optimization, website optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimization strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.
Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site's exposure.
Website Promotion Services
Also known as search engine marketing, website promotion services is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.
Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimization.
White Hat SEO
Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site's Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques.
White hat SEO techniques
. Use the quality and innovative content
. Good keywords selection
. No place for keyword stuffing
. Don't use hidden text.
. Create the quality back links
. Create the back link only genuine and naturally way
XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.
An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.
60 Essential checks before launching a website
1. Did I conductive an extensive keyword research? Did I find all the popular terms that are relevant to my industry/niche/website?
2. Did I choose the targeted keywords wisely? Have I made sure that I can compete for the selected terms?
3. Did I write unique, high quality texts that will be considered useful both by the Users and by the Search Engines? Have I performed a spelling check to all of my texts?
4. Do I have unique titles and descriptions in all the pages of the website?
5. Did I add all the important keywords in the page Titles, the Meta-Descriptions and the HTML Headings (H1-H6)? Have I optimized my texts for those keywords?
6. Are the Titles and Meta-Descriptions compelling for the users? Will they click on my page if it appears on Search Engine Results?
7. Did I use keyword combinations that are likely to be searched by users? Have I optimized my pages for those keyword combinations? Did I incorporate in the text synonyms that are likely to be used in the queries?
8. Do I have a descriptive alt text in all the images of my website?
9. Have I ensured that the content is not over-optimized, that there is no hidden text in the pages and that no Keyword Stuffing techniques are used?
10. Did I keep my pages targeted by focusing on a small number of keywords per page?
11. Have I kept the content of my pages relevant to my website’s theme? Am I sure that I have not optimized my pages for irrelevant terms?
12. Are the most important keywords of my page in the beginning of the document?
13. Did I make sure that my pages will not compete each other on SERPs and that I do not have lots of different pages optimized for exactly the same keywords?
14. Is my website well coded? Is it cross-browser? Have I made sure that my pages contain no broken HTML that is likely to affect the analysis of the site?
16. Is my menu visible from all the pages and is it developed in HTML so that the search engines can find the rest of the pages?
17. Is my site easy to be crawled? Do I provide text links for all the pages of my website?
18. Do I use properly the meta-robots tags?
19. Did I take steps to eliminate duplicate content by focusing on the Link Architecture, by doing 301 redirects when required and by using proper canonical tags?
20. Did I make sure that I don’t use unnecessary or incorrect HTTP redirections?
21. Do I redirect the non-www version of my website to the www version or vise versa?
22. What is the loading time of my website? Have I done everything I can to reduce it?
23. Am I certain that I do not do Cloaking and that I have no Doorway pages?
24. Did I incorporate the important keywords in my URLs?
25. Have I ensured that my URLs are not too lengthy or too spammy?
26. Am I sure that no Session IDs (or other unnecessary variables) appear in my URLs?
27. Are my URLs static and SEO friendly (they do not include the “?” char)?
28. Do I use dashes instead of underscores in my URLs?
29. Have I ensured that I do not have too many outgoing links per page?
30. Do the anchor texts of my internal links contain important keywords? Are their text short but descriptive? Are these keywords the same with the ones that I selected during keyword optimization?
31. Do I have an optimized Link Structure? Do I use a tree-like architecture where the top level pages are the most important pages of my website?
32. Have I linked the most important pages directly from homepage or from the top categories?
33. Have I ensured that most of my PageRank/Link Juice passes to my internal pages and that there are not too many links pointing to external sites or dangling pages?
34. Have I eliminated all the links that point to different versions of the same page, causing duplicate content problems?
35. Have I eliminated all the broken links?
36. Do I use meaningful internal anchors when necessary?
37. Am I 100% sure that I do not have any hidden, spammy or paid links in my site?
38. Do I usually use text links instead of image links, when I point to an internal page?
39. Have I nofollowed the links that I do not trust? Have I decided on whether I will do PageRank sculpting?
40. Have I checked that my domain has no previous bans from search engines?
41. Does the domain name contain any useful/relevant keywords?
42. Have I selected the TLD of the domain wisely? Am I certain of why I want to use a generic or a country specific TLD?
43. Do I understand what are the benefits and the tradeoffs of using subdomains?
44. Do I know in which country my website is hosted? Am I certain that the website should be hosted in that country? (Given that the server location is a signal)
45. Is my hosting company reliable? Do they update/patch their servers regularly? Do they offer the necessary modules that will help me build an SEO Friendly Website? What is the uptime percentage? What are the loading times? How many sites are hosted under the same IP?
46. Did I create XML and/or HTML sitemaps? Have I submitted them to the search engines?
47. Have I created a robots.txt file? Do I know exactly which pages I have to block? Am I certain that I want to block those pages?
48. Have I created an account on Google, Bing and Yahoo Webmaster Tools? (Yes you should still use Yahoo tools until they are fully integrated with Bing).
49. Have I created a Google Analytics account (or use a similar Web Analytics service)? Have I added the tracking code in all the pages of my website? Am I sure? Am I 100% sure?
50. Have I set up an RSS feed (mainly for blogs and news websites)? Do I use the RSS autodiscovery technique? Have I added the RSS URL on the HTML Header of my pages?
51. Do I understand what are the benefits and the tradeoffs of using Geo location? Have I decided on whether I should use it on my website?
52. Have I evaluated the design on my website? Have I set up the call to actions?
53. Have I setup the scripts to monitor user’s activity?
54. Have I decided on whether I will do A/B testing?
55. Have I developed a solid Link Building strategy? Have I gathered all the relevant high traffic directories of my industry and the search engine’s local listings where I can submit my business? Do I know which websites link to my competitors? Do I have a plan on how to acquire high quality links?
56. Have I decided on whether I should use Social Media to promote my brand? Have I developed a solid Social Media strategy? Did I add the social media buttons in my website? Have I created the profiles?
57. Have I tested my website by using the Web SEO Analytics Toolbox? How can I improve the site based on the SEO reports?
58. Am I positive that I use no blackhat techniques and that I do not violate Google ‘s Guidelines?
59. Have I created the Email accounts, the FTP accounts etc? Have I set up everything?
60. Have I tested thoroughly my website? Am I ready to go live?
What is the difference between Black Hat SEO and White SEO?
White hat techniques give long term good effect but the black hat techniques give short term effect and it can effect badly on our site and Google punish the site for using black hat techniques. So always use white hat techniques.
Black Hat Techniques
- Hidden text – Create modern CSS based websites with JQuery effects. They often hide large portions of text in layers to display them on click or mouse over for usability reasons. Example: CSS pagination.
- IP delivery – Offer the proper localized content to those coming from a country specific IP address. Offer the user a choice though. Shopping.com does a great job here.
- 301 redirects – Redirect outdated pages to the newer versions or your homepage. When moving to a new domain use them of course as well.
- Throw Away Domains – Create exact match micro sites for short term popular keywords and abandon them when the trend subsides. Something like tigerwoodssexrehab.com
- Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability.
- Paid links – Donate for charity, software developers etc. Many of them display links to those who donate.
- Keyword stuffing – Tags and folksonomy. Keyword stuff but adding several tags or let your users do the dirty work via UGC tagging (folksonomy) every major social site does that.
- Automatically generated keyword pages – Some shopping search engines create pages from each Google search query and assign the appropriate products to each query. You can do that as well if you have enough content.
- Mispsellings – Define, correct the misspelled term and/or redirect to the correct version.
- Scraping – Create mirrors for popular sites. Offer them to the respective webmasters. Most will be glad to pay less.
- Ad only pages – Create all page ads (interstitials) and show them before users see content like many old media do.
- Blog spam – Don’t spam yourself! Get spammed! Install a WordPress blog without Akismet spam protection. Then create a few posts about Mesothelioma for example, a very profitable keyword. Then let spammers comment spam it or even add posts (via TDO Mini Forms). Last but not least parse the comments for your keyword and outgoing links. If they contain the keyword publish them and remove the outgoing links of course. Bot user generated content so to say.
- Duplicate content on multiple domains – Offer your content under a creative Commons License with attribution.
- Domain grabbing – Buy old authority domains that failed and revive them instead of putting them on sale.
- Fake news – Create real news on official looking sites for real events. You can even do it in print. Works great for all kinds of activism related topics.
- Link farm – Create a legit blog network of flagship blogs. A full time pro blogger can manage 3 to 5 high quality blogs by her or himself.
- New exploits – Find them and report them, blog about them. You break story and thus you get all the attention and links. Dave Naylor is excellent at it.
- Brand jacking – Write a bad review for a brand that has disappointed you or destroys the planet or set up a brand x sucks page and let consumers voice their concerns.
- Rogue bots – Spider websites and make their webmasters aware of broken links and other issues. Some people may be thankful enough to link to you.
- Hidden affiliate links – In fact hiding affiliate links is good for usability and can be even more ethical than showing them. example.com/ref?id=87233683 is far worse than than just example.com. Also unsuspecting Web users will copy your ad to forums etc. which might break their TOS. The only thing you have to do is disclose the affiliate as such. I prefer to use [ad] (on Twitter for example) or [partner-link] elsewhere. This way you can strip the annoying “ref” ids and achieve full disclosure at the same time.
- Doorway pages – Effectively doorway pages could also be called landing pages. The only difference is that doorway pages are worthless crap while landing pages are streamlined to suffice on their own. Common for both is that they are highly optimized for organic search traffic. So instead of making your doorway pages just a place to get skipped optimize them as landing pages and make the users convert right there.
- Multiple subdomains – Multiple subdomains for one domain can serve an ethical purpose. Just think blogspot.co or wordpress.com – they create multiple subdomains by UGC. This way they can rank several times for a query. You can offer subdomains to your users as well.
- Twitter automation – There is nothing wrong with Twitter automation as long as you don’t overdo it. Scheduling and repeating tweets, even automatically tweeting RSS feeds from your or other blogs is perfectly OK as long as the Twitter account has a real person attending it who tweets “manually” as well. Bot accounts can be ethical as well in case they are useful no only for yourself. A bot collecting news about Haiti in the aftermath of the earthquake would be perfectly legit if you ask me.
- Deceptive headlines – Tabloids use them all the time, black hat SEO also do. There are ethical use cases for deceptive headlines though. Satire is one of course and humor simply as well. For instance I could end this list with 24 items and declare this post to a list of 30 items anyways. That would be a good laugh. I’ve done that in the past but in a more
- Google Bowling – The bad thing about Google bowling is that you hurt sites you don’t like. You could reverse that: Reverse Google bowling would mean that you push sites of competitors you like to make those you dislike disappear below. In a way we do that all the time linking out to the competition, the good guys of SEO who then outrank the ugly sites we like a lot less.
- Invisible links – You’d never used invisible links on your sites did you? You liar! You have. Most free web counters and statistic tools use them. Statcounter is a good example. So when you embed them on your site you use invisible links.
- Different content for search engines than users – Do you use WordPress? Then you have the nofollow attribute added to your comment links. this way the search engine gets different content than the user. He sees and clicks a link. A search bot sees a no trespass sign instead. In white hat SEO it’s often called PageRank sculpting. Most social media add ons do that by default.
- Hacking sites – While crackers hack sites security experts warn site owners that they vulnerabilities. Both discover the same issues. Recently I got an email by someone who warned me to update my WordPress installation. That was a grand idea I thought.
- Slander linkbait – Pulling a Calacanis like “SEO is bullshit” is quite common these days. Why don’t do it the other way around? The anti SEO thing doesn’t work that good anymore unless you are as famous as Robert Scoble. In contrast a post dealing with “100 Reasons to Love SEO Experts” might strike a chord by now.
- Map spam – Instead of faking multiple addresses all over the place just to appear on Google Maps and Local why don’t you simply create an affiliate network of real life small business owners with shops and offices who, for a small amount of money, are your representatives there? All they need to do is to collect your mail from Google and potential clients.