What is On-Page
Optimization?
On page SEO is a process to modify of your web page. It
deals with the SEO techniques used to modify the content on the web pages such
a code, content and design to enable search engine crawlers to effectively
crawl and index your website.
Ø On-page Components
Ø Domain Optimization
Ø Keyword Research
Ø Competitor Analysis
Ø Homepage Optimization
Ø Website Analysis
Ø W3C Markup Validation
Ø Content Optimization
Ø Keyword Density
Ø Title Tags
Ø Meta Description
Ø Meta Keywords
Ø Meta Robots
Ø Heading Tags
Ø Alt Attributes
Ø Title Attributes
Ø Internal Linking
Ø Inserting Google Analytics code
Ø XML Sitemap Generating
Ø Txt Sitemap Generating
Ø Robots.txt
Ø Google Verification code in Meta
Tags
Ø Yahoo Verification code in Meta
Tags
Ø Alexa Verification code in Meta
Tags
Ø Create 404 pages
Ø 301 Redirection [ .htaccess ]
On
Page Optimization is the beginning step in search engine optimization. Getting
good ranking in the search engines is not a simple thing and every web masters.
Its a simple process and very easy to understand and implements but, the thing
is to implement tactically. Web page content would be the high priority thing
which we use to implement in the On Page Optimization and this will get you to
high from the competitor. With this On Page Optimization we can not only get
the high ranking in the search engines and also we can able to get the good
readability from the users as well as lots of reliable traffic to our web site
or blog.
ON PAGE Optimization: On page optimization involves changing the html code of the website's
every page which wants to rank top in search engines.
It basically involves changing of Meta tags, Title tags, Header tags,
font decoration, image alternative text, etc...
Now, firstly, choose set of keywords that are related to the content of your website.
Before we discuss about both the types of optimization, domain name and domain page urls
make an important part in seo.
Things to know before you choose your website name:
1. See that your website or website page names are the starting words of the 'keywords'
you are targeting, a keyword is the search term in any search engine. Eg. 'Tollywood' ---- 5 marks
Permalinks: Permalinks are the customizable URL (Uniform Resource Locator),
It is said that your URL must have the keywords that your are targeting.
A URL is nothing but the page or post address, every page or post of your blog
has an address and for each post/page we have a set of keywords for which we desire to get top rank.
Though people think that google displays websites in the search results, but it is not the websites,
it is the WebPages that google displays.
By default the 'Permalinks' is disabled in the blogger meaning you cannot change the URL
of any page/post but in wordpress you can.
Your Url must have the least number of "/" (slashes).
In wordpress to enable Permalinks, go to the settings --> permalinks
and select the 'custom' option and enter :
/%postname%/
The order of importance of html tags for SEO is arranged in the ascending order as follows:
Step 2: Title tag
<Title> Tag : These should contain anywhere between 65-100 letters,
these are the words that should start with your keywords, the title of a webpage
is displayed in the title of the website, in google organic search, the title of the website
is displayed in the first line of the each result in blue colour, the title has to be interesting
so that the reader is attracted to open the website. There should be only one title tag
per webpage. Every page of your website must have unique title.
The google reads the first 65 characters of your web title.
Your title must start with the keywords that you are targeting to perform well in search engines.
The title has to be attractive so that users are attracted to click the website.
Syntax of title tag
------------------------
<title>....</title>
The ... must have the keywords that you are targeting in the first 65 characters.
title tag is present anywhere between the <head> and </head> tags of your webpage.
Changing the title tag in blogger
------------------------------------------
Under any blogger site click on Design --> Edit HTML --> just after the <head> tag give the title of your homepage.
Changing the title tag in wordpress
----------------------------------------------
In the admin logged in area in wordpress click on editor under the appearence menu,
then click on the header.php file, here you would find the <head> tags, between them just put your own title tag.
Note : Both in blogger and wordpress, this tag is already present,
just change the content of title tag, according to your requirement but advisable not to change
as the function in the title tag will automatically generate titles dynamically according to the title of the page/post.
Step 3: Meta Description Tag
-------------------------------------------------------
<Meta Description> Tag : The meta description tag should consist of not more than 100 words,
any where between 80-100 words make a good meta description, note that the first 25 words (160 characters)
of the meta description should have your keywords.
This part is displayed next to title of each search result in the google organic search.
Syntax:
-----------
<meta name="description" content=" ...."/>
In the .... put your webpage description, see that the first 25 words (160 characters)
you enter must have the keywords that you are targeting.
Meta description tag is present anywhere between the <head> and </head> tags of your webpage.
Note - Meta description is not always displayed but it is generally displayed,
most of the time google picks first 25 words of the result webpage text content as Meta description.
The Meta description must be unique to each page of the website.
There should be only one Meta description tag per webpage.
The meta description tag is a traditional concept and now a days, it is ignored by the google.
Step 4: Meta Keywords Tag
<meta Keywords> Tag : This tag should contain all the keywords that you are targeting seperated by comma.
There should be only 1 meta keywords tag per webpage.
Ex: tollywood, tollywood movies, tollywood songs etc..
It should consist of anywhere around 5 - 10 keywords.
Syntax of Meta Keywords Tag:
<meta name="keywords" content="..."/>
The ... must have the keywords seperated by comma.
This tag is again entered between the head tags of any webpage.
To get the keyword suggestion one can visit:
www.keyword-finder.net
Step 5: Header Tags
Header tags (<h1>,<h2>,<h3>) : The header tags of the website pages
should always consist of the keywords that you are targeting.
There should be only one h1 tag per page for better ranking in google
however you can have more than one <h2> and <h3> tags
syntax: <h1> ... </h1> and so on for all the header tags from h2 to h6 tags.
Step 6: Image Alternative Text tag [3 marks]
<Image Alternative text> tag: The image alternative text tag
should always contain the keywords that you are targeting.
Do not have the same image alternative tag for more than 1 image,
use different text but see that it has the keywords that you are targeting.
For Eg. If my keyword is 'mobiles' then i can have images with alt text as,
mobiles nokia, mobiles lg, mobiles samsung s2 glaxy etc...
Note: In blogger the image alt text tag is represented by image anchor text tag..
Syntax 1 (For bloggers): imageanchor="..."
Syntax 2 (For others): alt="...."
Step 7: Font Decoration Tags
Bold, Italic and underline tag: If your webpage has font in Bold, italics or underline in any part
of the text, see that they contain the keywords that you’re are targeting.
Step 8: Keyword Density
See that the keyword density in the web page is anywhere between 1% - 3%
for better ranking in google and the starting 20 words of your webpage must have these keywords.
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