Off-Page Optimization

What is Off-Page Optimization?

Off Page Optimization is the activity that is done on other sites for our site to increase search engine ranking. Off Page Optimization activities include directory submission, article submission, forum discussion, blog posting, press release, blog commenting, white paper submission and along with this social bookmarking (in digg, delicious, reddit, stumbleupon) and social media promotion (in facebook, twitter, linkedin). Off page optimization creates strong back links for our site which not only helps for search engine ranking but also for drive traffic from sites where we have done all these submissions.

Ø       Search Engine Submission

Ø       Social Bookmarking Submission [ Addthis.com ]

Ø       Directory Submission [ Dmoz.org. Google and yahoo ]

Ø       Article Submission

Ø       Press Release Submission

Ø       Forum Posting

Ø       Blog Posting and commenting

Ø       Creation of Wordpress Blog

Ø       Classifieds Posting

Ø       Yellowpages Posting

Ø       One way Link Submission [ Directory Submission ]

Ø       Two Way Link Submission [ Reciprocal ]

Ø       Three Way Link Submission

Ø       Yahoo Answers Posting

Ø       Wiki Anaswers Posting

Ø       Answers.com Posting

Ø       Creating Hubpages

Ø       Squidoo Lenses

Ø       Comment Posting

Ø       Social Network Profiles [ Facebook, Linkedin, Myspace Contacts...]

Ø       Twitter [ Follow-ups ]

Ø       Local Business Listing [ Gumtree, Craiglist ]

Ø       RSS Feed Submissions

Ø       Image Sharing through Imagesharing Websites [ Flickr ]

Ø       Video Sharing through Videosharing Websites [ Youtube, google video ]

Ø       Create"buzz"

Ø       Daily Pings

Ø       Creating Yahoo Groups

Ø       Creating Google Groups

Ø       Creating MSN Groups

Ø       URL in Visiting Cards, Letter heads, Email Signature etc.,

Ø       Publish News Letters

Ø       Create Communities

Ø       Email campaigning

Ø       Guest books

Off Page Optimization is the one of the greatest technique ever to identify and maximize the web site rankings and the search results for that from search engines. Mostly Off Page Optimization is used digital marketing concepts to hype a website over internet. Off Page Optimization is a adding advantage process to the On Page Optimization in the Search Engine Optimization (SEO).The main concept of an Off Page Optimization is “Backlinks “, backlinks are the links which are representing to our web site or blog that means they are referring us that we can have something in that web site or blog to the users.