SEO Analysis Framework Of On-Site Factors

We have developed a simple framework which can be used to analyse websites' on-site optimisation. We have called this framework the "On-site SEO analysis framework". The goal behind this framework is to give a structure for analysing a website's on-page optimisation for search engines. As a result, you can use this framework to analyse how good your own businesses website is optimised or search engines like Google, Yahoo and MSN. Using the framework Because it can be difficult to analyse to what extent a whole website is optimised, the first part of this framework should be performed on at least 10 pages of the website. The second part of the framework, the site wide factors, should be done on the website as a whole. On-site SEO analysis framework This framework is based on the idea that each page should target one keyword or key phrase. Apply to 10 pages on the website: Yes/No Is the keyword or key phrase included in: Title tag (preferably near the beginning) The URL page name (keywords separated with a hypen) H1 tag The body text of the page at least 3 times ALT tags on images at least once Bold H2, H3 tags where relevant The meta description tag The meta keyword tag Are synonyms of keywords/key-phrase used on page Other factors: Depth of URL not deeper more than 4 Well written page (Few spelling mistakes, slang etc.) Page size smaller than 150kb No evidence of keyword stuffing Page name doesn't end in 0 (read this for an explanation) Out-bound links to websites relevant to the keyword and the website’s neighbourhood Essential check: Are all of the above done relevantly? Is this page a valuable resource for users visiting the page for the keyword it has been optimised for? Apply to the whole website: Site-wide factors: Good domain name Clean and accessible code Content not duplicated Well internally linked Sitemap When you perform your analysis using this framework, if you have any "no"s marked in the table above, you should consider addressing them. Having a "yes" in every column means that your website is optimised to its potential.