What does SEO stand
for?
This acronym
itself stands for Search Engine Optimization.
What is SEO?
The process of making a site and
its content highly relevant for both search engines and searchers to increase
ROI or meet goals. SEO includes technical tasks to make it easier for search
engine spiders to index the content on a website or social media networking
community.
Is SEO spam, junk,
dead etc.?
Some
believe that SEO is dead but with the expansion of social media networking
communities, ethical and “white hat” SEO is more alive than every and is highly
necessary when performing social media optimization (SMO).
Why aren’t we #1 or
on page 1 at Google?
Any SEO company that promises you the #1 spot on search engines is trying to
sell you something. There are no guarantees as far as search engines are
concerned but if you haven’t done SEO yet, have no real website content, and
have a site that contains mostly Flash, AJAX and Javascript, you will have a
difficult time showing up in any search engines. SEO is a long term strategy –
not a keyword density game.
Why am I on #1 all
the time but when my wife searches for me she doesn’t find me?
Search engines like to cache (or
keep) your personal preferences and personalized search queries to make
searching more convenient for you. If you search and click on your website
often, search engines such as Google will bring that website to the top of the
stack. Clear your history/cache and turn off personalized search options to see
the real ranking.
When will we see
results?
Some
websites are indexed in a few hours and some take a few months. This time span
depends on the search engine’s processes, your content and age of website as
well as your level of competition.
Can we rank for
Apple?
Ranking
for a highly competitive keyword such as this will decrease your possibility of
getting ranked properly. Remember that you are in direct competition with the
likes of Steve Jobs.
Can we rank for
everything (huge list of keywords)?
Sure you can but this is not the most effect way of being
ranked. Customers who want an Apple computer but come to your website that
sells mattresses is not only going to leave but will most likely not return
even when they are ready to purchase a mattress. It is all about the long tail
approach and relevancy. You have one chance to make a first impression with
your customers.
How much does SEO
cost?
This really
depends the goals of that you or your company have in place. Every good SEO
company will work with you to assess your goals and give you a project cost and
timeline agreement based on an hourly rate as SEO is an ongoing process. Some
SEO companies have created packages with a set of deliverables to help the
decision making process.
Why is SEO so
expensive?
This
depends on your classification of “expensive”. High quality ethical and natural
SEO costs more because you are paying for the return on that investment. SEO is
a science and an art that will bring in more money to your company than it
takes. An ethical SEO company will focus on your ROI.
How long does it
take to get indexed by Google?
Each search engines indexes different sites at different
times. It could take minutes or weeks depending on your site. Without SEO, it
may never be indexed.
How to submit my new
site to Google/Bing/Yahoo etc.?
The search engines provide a few submission portals but
these days your website it submitted through content and XML Sitemaps.
How do I submit to
1000 search engines?
There is absolutely no need to submit to that may websites. The top 3 search
engines (Google, Bing and Yahoo) usually feed all the smaller websites their
findings. Submit to the big 3 search engines and the smaller ones will find them.
Do I need an XML
Sitemap?
There is
some room for debate but it is highly recommended to have a XML Sitemap for
your site to provide further information to search engines.
Do I need meta tags
for SEO?
Yes,
although some meta tags are no longer being used for search engine placement
and indexing, the information is usually display and will increase the chances
of someone clicking a link to your website. Other meta tag information gives
data to the search engines to help decide if your site is safe and when they
should return to index again.
Do I need a high
PageRank for SEO?
PageRank is important to some but it is all about the content on your site and
your target audience. There are thousands of websites that have great PageRank
with absolutely no return on investment (ROI) and vise-versa.
What is linkbait?
It is highly linkable
masterfully crafted pieces of content people not only like but also recommend
to others by linking.
Can’t my niece who
is a graphic designer do the SEO?
Again, SEO is an art and a science. There are a number of
people that are well versed in many areas of website design and development but
those who are successful in SEO have an extreme passion for SEO specifically.
Just as web designers are no coders, graphic designers are not SEO experts.
Can’t my nephew who
is a web developer do the SEO?
Many professional schools don’t train web developers
about SEO and its place in web programming. A good web developer can only
provide about one third of the skills needed for successful SEO.
Can my son-in-law
who is a Perl, Java and C programmer do my SEO?
Programmers often underestimate
the difficulty of SEO and attempt to attain rankings by creating scripts that
automatically enhance websites. This is a very risky business as it often crosses
the thin line of what’s allowed by the search engine guidelines.
Why should I
outsource my SEO?
SEO is a full time process. Unless you have at least one experienced full time
SEO in-house it is strongly advised to seek assistance from a SEO company or
consultant.
Can’t I just use
WordPress plus plugins for SEO?
You can to get started but it’s not enough. Nowadays most
modern content management systems (CMS) and blog software have built-in
technical SEO capabilities. To outrank others who use mostly SEO friendly
software, you need a professional.
Does Google hate
SEO?
No, Google
provides information and website tools to help webmasters fine-tune their SEO
efforts. In fact the Google employees and SEO practitioners speak at the same
conferences and work together as business partners.
Does SEO mean
optimization for search engines spiders not humans?
SEO is not used to please just
search engines robots but humans as well. Most reputable SEO experts advocate
search engine optimization for end-users and customers.
Is buying links,
hidden text, IP delivery etc. black hat SEO?
Most definitely! Some techniques can be used
ethically as well but there these specific tactics are black hat SEO tactics.
Is black hat SEO
legal?
The
question to ask should rather be whether black hat SEO is recommended. No it is
not. Most of it is probably still legal, depending on the technique. It pays
only for the few who do it on large scale but most that do find their websites
and IP addresses blacklisted from search engines quickly.
Does site size
matter?
Yes, site
size does matter. Search engines will only crawl a portion of the data on a
site if it is overrun with programming codes, large graphics and other
technological instances that would slow down as website load time.
Do domain extensions
(top level domains like .com, co.uk) matter?
Yes they do. Especially when it comes to
country-based domains like .fr, .de or .es – for local results in respective
countries you should use preferably a country domain to get a small advantage.
Do nofollow links
count?
Yes,
search engines don’t discount nofollow links completely but it decreases the
credibility of the link and therefore it’s link “juice”
Do you offer
PageRank optimization, search engine submission, meta tag optimization?
These things are secondary or
negligible. In the world of SEO, content and linking reign supreme.
Is blog commenting
for SEO spam?
Like in many other cases, it depends on how it is used. Your name should be
relevant and comment value needs to be added.
Which are the most
important area to include your keywords?
– Page title and Body text are the most important areas
where we can include keywords for the SEO purpose.
What are webmaster
tools?
–
Webmaster tools is a free service by Google from where we can get free Indexing
data, backlinks information, crawl errors, search queries, CTR, website malware
errors and submit the XML sitemap.
What is the best way
to maximize the frequency of crawling of your website by search engines?
– Frequently adding new, original
and quality content on the website.
Do you know who is
Danny Sullivan?
–
He is a Journalist who covers the field of web search, considered as search
engine guru and editor at searchengineland.com
Who is Matt Cutts?
– He is the head of web spam team
at Google. Read more about Matt Cutts here: http://www.mattcutts.com/blog/
What is the best
criterion to identify the value of a backlink?
– The authority of the domain, quality of the
content on the page where the backlink is provided and then the page rank of
the website.
What is keyword
proximity?
–
Keyword Proximity is a measurement criteria of the closeness of the keywords
within the Page Title, Meta Description and Body Text.
What is keyword
prominence?
–
Keyword prominence is the location of the keywords in the page title, meta
description and body tex
Difference between
exit rate and bounce rate?
– Bounce rate is the percentage of people who leaves a particular
website just after visiting a single page on this and exit rate refers to the
percentage of people who leaves from a particular pag
What is the Panda
update and which is its current version?
– Panda is a search algorithm update by the Google to
take on the content farms, low quality websites and the websites getting low
quality backlinks, Google removed a lot of the webpage from the higher search
index during this update and the current version of Panda is 2.5.3 updated on
October 19/20th Oct. 2011…read here for latest panda updates
http://www.seroundtable.com/tag/panda
What is 404?
– It is a server error code which
is returned by the server what a particular webpage or the file is missing from
the webhost server.
What is 301
301 redirect is the most efficient and Search Engine
Friendly method for webpage redirection. It's not that hard to implement and it
should preserve your search engine rankings for that particular page. If you
have to change file names or move pages around, it's the safest option. The
code "301" is interpreted as "moved permanently".
What is robots.txt?
– Robots.txt is a text file used
to give instructions to the search engine crawlers about the caching and
indexing of a webpage, domain, directory or a file of a website.
What is a landing
page?
– a landing
page is a page in the website which is designed to attract the visitors to
contact/subscribe/buy a service or the product by reading few lines of
important information about that particular service or the product on that page
What is the recent
change in Google Analytics?
– Real time visitors info, visitors flow, webmaster tools SEO data
and website speed data
How to handle the
duplicate page in the website?
– using canonical tag.
How many heading
tags are there in HTML?
– 6 tags, from H1 to H6
What are top SEO
ranking factors?
– Quality of content on the webpage, quality and quantity of backlinks to the
webpage, anchor text used in the backlinks, domain authority, social sharing
metrics and some other traffic metrics like page CTR, bounce rate and average
time on the webpage.
Some basic and quick steps to increase the webpage speed.
– removing the unused code and scripts. Replacing internal and inline CSS with
the external CSS. Using web server’s page compression methods. Using small
sized images or minimizing the no. of images.
What SEO tools do
you regularly use or weekly basis?
Google Analytics, Alexa Rank Tool, Keyword analysis tools,
keyword density tools, index checking, backlink checking, wordprocessor to
check spelling and grammar, HTML validation and others.
What is a search
engine?
Search engines help people find relevant information on
the Internet. Major search engines (Google, MSN, Yahoo etc) maintain huge
databases of web sites that users can search by typing in some text.
Why is search engine
placement important?
The vast majority of Internet users find new web sites by
using a search engine. And a position within the top 20 listings of a major
search engine tremendously increases traffic to a web site. On the other hand
if you are willing to advertise your site, it’s very expensive.
What is a “spider”?
Spiders can also be known as “crawlers” or “bots”. These
are actually programs used by search engines to read information and links on
web pages. They the spiders index the web pages based on this information and
rank it in the search engine database. They read web pages sporadically to
check for updates or new data.
How long does it
take for SEO results to kick in?
Because SEO is quite an intensive process, it can take
anywhere from 4 to 16 weeks for search engines to recognize a newly optimized
site. SearchPro Systems persistently give updates and reports to clients to
make sure they understand what is taking place and how their pages are ranking
to guarantee supreme satisfaction and awareness.
How do I find the
best keywords for my business?
First, try to analyze and categorize the products and
services you offer. Then research keywords from your top ten competitors. You
may also want to try a key word developing tool, such as Google’s.
What are backlinks
and why do I need them?
Backlinks, also known as inbound links, are links that
direct a visitor to a specific website from a different web page. The more
backlinks you have on different web pages the more likely you are for a visitor
to recognize and click to your site and, most of all, your website will become
more popular to search engine rankings.
What is page rank
and why is it important?
Page rank is the search engine’s way of determining the
‘importance’ of a site. It is usually dependent on popularity of the site and
SEO. The higher your page ranking the more visible you are to people using
search engines to look for a particular answer, information, product, or
service that is relevant to you or your business.
How can social media
be used for SEO?
As you likely know, social media is an increasingly
popular facet of internet users. By using social media, you are able to create
even more backlinks through multiple web channels. Social media can be more
than just Facebook, Twitter and LinkedIn. You can use it for content writing for
articles, press releases, and blogs too. This creates great exposure to a broad
audiences and points even more arrows to your website. Not only that but it can
give your “fans” a sense of connectedness and exclusivity to you or your
company, which can form a sense of loyalty among followers.
How is video
important for SEO?
Multi-millions of people use online videos as a source of
information; it is the latest trend in web search and is growing every day.
Video is great for giving a viewer straight forward information or
entertainment, which uses visuals, audio, animation and more, all in one piece.
Search engines such as Google and YouTube heavily index videos with great
content and keywords. A good quality video will likely attract a large crowd of
viewers.
How can web copy be
used to enhance SEO?
Creating internet content is a fantastic way of attracting
visitors to your site. If it has good enough information then it will even
augment the reputation of the company which the content is indirectly promoting.
What is Universal
Search?
Search engines are no longer just bringing up the usual
text results when you are searching online for information. Now search engines
are digging deeper to find you the most relevant facts available. Search
engines such as Google, will direct you to blogs, videos, news articles,
images, local listings, shopping, and much more. They are using various ways of
media to keep internet searchers captivated and informed.
What is Organic or
Natural SEO?
Organic Seo placement in search engine results (SERPs)
means that the site naturally displays well in search results. Without paid
inclusions, Pay-Per-Click advertising, or black-hat practices. Any site that
has good organic placement is likely to be more stable in its long term search
engine positions, with less likelihood of position changes due to changing
algorithms, frequently applied by Google, Bing and Yahoo
Why we do social
bookmarking in SEO?
Social bookmarking submissions are very important in SEO.
Social bookmarking helps in the fast indexing of website.
Social bookmarking is the best way to increase traffic and
it helps in getting high quality backlinks and site can be definitely improved.
We can get the good quality backlinks because mostly
social bookmarking websites have good pr.
We can vote on other website and we can also get the
voting and comment
Google love very much social bookmarking website
we can get the more traffic and visitors by the help of
SBM sites.
What are the Best
SEO Tools?
Google Analytics, Google Adwords, SEOquake, SEO meta
inspector, Google Webmaster Tools, Woorank, Whoisdomaintools, Backlinkwatch,
InformEnter are best and widely used seo tools.
Which one in
important? back links or page indexed?
Without indexing : Web pages with not come up
Without backlink : Your willl not get good page rank ....
so both are important in their own regard.
What is the
difference between SEO and SEM?
SEO(Search Engine Optimization): SEO is the process of
increase the visibility of your website with targeted keywords in major search
engine like Google, Yahoo, Bing etc. It is free of cost but takes some time to
come in SERP. You can increase traffic on your website with the help of SEO.
SEM(Search Engine Marketing): SEM is for online
advertizement. Ii is paid. It is display on Google SERP as a sponsored link
when user click on ads we have to pay to Google. We fix per click rate
according to our budget. Lots of traffic come on website due to SEM methods.
How many keywords
can be put in one web page?
We can target 15-20 keywords in on page while in Off page
activities we should target 8-10 keywords, otherwise search engines consider
that page as a Spam, so better to target 8-10 keywords in off-page
activities...
What is keyword
stuffing?
Keyword stuffing is considered to be an unethical search
engine optimization (SEO) technique. Keyword stuffing occurs when a web page is
loaded with keywords in the meta tags or in content.
Why we are using ALT
and Title Attributes?
From the human user's perspective, the ALT property is
only used if they have configured their browser not to show images, or if they
are browsing from some kind of "text-only" browser. The Title
property may or may not be seen. Some wordpress themes add the title below the
image, as if it were the image caption. Some browsers also show the title as a
tooltip when you hover over the image.
From an SEO perspective, the ALT title seems to be the
most important, as it's the one that web crawlers use to determine what an
image is about. So, and image with an ALT title that says "dog
training" would add a bit more on-site "weight" to your site for
the "dog training" keyword.
Top 5 SEO paid tools
1. IBP -
ibusinesspromoter.com
Business Promoter is a multi-award winning website
promotion software tool. IBP helps you in achieving high search engine rankings
effectively. It is always up-to-date and helps you optimize your web pages for
the latest search engine algorithms. Apart from providing customized tips for
on-page optimization, it submits your website to major search engines
automatically and monitors your website rank.
IBP also provides 1 year guarantee for top 10 ranking with
money back offer....
2. WEB CEO -
www.webceo.com
Web CEO is a comprehensive SEO software suite. In fact, it
is goes beyond SEO and assists in overall website promotion. It has a smart
user interface that helps to automate most of the repetitive tasks &
encourages you to adopt a more structured approach towards search engine
marketing. It helps you to find the most effective keywords by comparing
keyword popularity & competition, manages your PPC campaign with service
providers, like Google Adwords.
3. SEO ELITE -
www.seoelite.com
SEO Elite, Bryxen Software, has been one of the most
preferred SEO Tools for quite some time now. It has a well thought out User
Interface. However, you would need basic knowledge of Internet Marketing to
fully exploit it’s advanced features. It helps you create multiple link pages
for exchanging links, submits your article on major directories automatically
and analyzes the density of your target keywords on your website. SEO Elite
makes the job of article marketing fairly easy
4. SEO STUDIO -
www.trendmx.com
SEO Studio, by Trendmetrix, is one of the SEO tools that
has been around for a long time. It used to be very popular for it’s user
friendliness but has slowly fallen out of favor because of lack of advanced
features. It’s still quite useful for small sites but is not recommended for
managing large and complex sites. SEO Studio analyzes the density of your
target keywords on your website, provides customized tips regarding on page
optimization and suggest keywords....
5. TRAFFIC TRAVIS -
www.traffictravis.com
Traffic Travis, by Affilorama, is one of those SEO tools
that became popular during the SEO boom in 2006 but has slowly fallen out of
favor. However, it’s still preferred by many because of it’s user friendliness.
In it’s early days it was known for making SEO fun. It’s still quite useful for
small sites but is not recommended for managing large or complex sites. It
monitors your website rank on multiple search engines, manages your PPC
campaign with service providers....
Can you say some Link Building
Techniques?
OffPage Optimization is typically consisting of various
link building techniques.
* Directory Submission
* Social Bookmarking
* Blog Posting
* Blog Hosting
* Article Submission
* Press Release Submission
* Forum Posting ( which you already know :P )
* Footer Links
* Affiliate Marketing
* Blog Commenting
* Review Posting
* Rss Feed Submission
* Css Submission
* Video Submission
* Profile Creation
* Link Wheel
* Social Media Optimization
What is the
duplicated content?
If you have already placed an content in the website or
else if the same content exist in the website already then it would be showing
as Duplicate content. Make sure whether you have placed the content before. check
your website's duplicate content in http://www.copyscape.com/
What is the easiest
way to increase pagerank?
There is no easy way to increase your pagerank, you need
time and patience in finding high quality and high PR backlinks to link from.
Some might argue, it is easy but those easy methods might cause more harm than
good to your sites
What is LSI?
Latent Semantic Indexing (LSI) is a system used by Google
and other major search engines The contents of a webpage are crawled by a
search engine and the most common words and phrases are collated and identified
as the keywords for the page. LSI looks for synonyms related to the title of
your page. For example, if the title of your page was “Dental Implants”, the
search engine would expect to find words relating to that subject in the
content of the page as well, i.e. “dentist”, “teeth”, “tooth decay”, “cavity”
and “tooth crown”.
Latent Semantic Indexing is not a science, it is simple
common sense. Here are some simple guidelines:
1. If your page title is Learn to Play Tennis, make sure
your article is about tennis.
2. Do not overuse your keywords in the content. It could
look like keyword stuffing and the search engines may red flag you.
3. Never use Article Spinning Software.
4. If you outsource your content, choose a quality source.
5. Check Google Webmaster Tools and see what keywords your
pages are ranking for.
How to index a
website in google?
There are many ways to index your web page or blog pages
in google or other search engine.
1. update your xml site map
2. addd webmaster code
3. submit site info in Social Bookmaring sites
4. Share news in Social Networking Sites
What is exactly a
Gray Hat SEO?
Gray hat SEO are combination of white hat and black hat
SEO.
What is reciprocal
link ?
A reciprocal link is a two-way link, i.e. a link to your
site from an external source and a link from your site back to the external
source.
DoFollow vs NoFollow
Links - Why both links are good
Do-Follow Links are good for Human Traffic and SEO
Traffic.
And on the other side, No-Follow Links are only good for
Human Traffic which is still the best traffic you can have.
The difference between a Normal Link and a NoFollow Link
is that the NoFollow Link has a special HTML Markup inside that tells the
Search Engines like Google to NOT FOLLOW the destination inside the link.
In this case let’s go back to the example from above:
Google Website - This link is pointing to
http://www.google.com/
If we analyze the initial HTML Markup from that link, the
code will look like the text below.
NORMAL LINK – HTML MARKUP
<a href="http://www.google.com/"
target="_blank">Google Website</a>
However if you add the NoFollow Value to the attribute
rel, your markup will look like below.
NOFOLLOW LINK – HTML MARKUP
<a href="http://www.google.com/"
target="_blank" rel="nofollow">Google Website</a>
As you can see the only difference is the following attribute
rel="nofollow" which tells the Search Engines that they cannot follow
the destination inside the link.
The difference between a Normal Link and a DoFollow Link is that the DoFollow Link
has a special HTML Markup inside that tells the Search Engines like Google to
FOLLOW the destination inside the link. Now have in mind that using this
special markup or not will make the link a DoFollow Link automatically.
In this case let’s go back to the example from above:
Google Website - This link is pointing to
http://www.google.com/
If we analyze the HTML Markup from that link, the code
will look like the text below.
NORMAL LINK – HTML MARKUP
<a href="http://www.google.com/"
target="_blank">Google Website</a>
However if you add the DoFollow Value to the attribute
rel, your markup will look like below.
NOFOLLOW LINK – HTML MARKUP
<a href="http://www.google.com/"
target="_blank" rel="dofollow">Google Website</a>
As you can see the only difference is the following
attribute rel="dofollow" which in this case having the attribute
rel="dofollow" will do the same as if you have nothing.
In other words, if you want to make a link dofollow just
add the attribute rel with the value dofollow or just leave the link as it is.
How to find do
follow backlinks?
it's very simple just need to install add-ons "search
status", which will high light no follow link as well as do follow link.
What is RSS?
RSS stands for "Really Simple Syndication". It
is a way to easily distribute a list of headlines, update notices, and sometimes
content to a wide number of people. It is used by computer programs that
organize those headlines and notices for easy reading.
Google Webmaster
Tool Tips?
Google Webmaster Tools is a great tool for reporting
statistics and diagnostics pertaining to the managment of your site’s pages in
Google index. If you are not indexed, you’re not going to rank… and if you
don’t rank, you don’t receive any traffic to your site. (Of course this is from
an organic SEO perspective). If not have not yet set up Google Webmaster Tools,
you’ll want to check it out by going here:
1. Google
Provides Key Information About the Indexing of Your Site
2. Google
Webmaster Tools Allows a method for XML Sitemap Submission
3. Google
Provides Key Diagnostic Data about Your Site
4. Webmaster
Tools Provides Key Statistics About Your Site
5. Webmaster
Tools Provides Insight into the Anchor Text of Links to Your Site
6. Google
Webmaster Tools Provides Great information about Interlinking of your Site’s
Pages
7. Google
Webmaster Tools Provides a Detailed Look into Your External Link Inventory
8. Webmaster
Tools Allows You to Generate / Analyze Your Robots.txt
9. Google
Webmaster Tools You Can Set a Preferred Domain
10. Google
Webmaster Tool allows You to Set a Gepgraphic Target
11. Webmaster
Tools Provide a Number of Other Tools to Aid in the Indexing of Your Site
12. Google
Webmaster Tools is Free!
13. Google
Webmaster Tools is Easy to Set Up
14. Google
Webmaster Tools Provide Indexing Tips from Google
15. Google
Webmaster Tools Provide Indexing Tips from Google
What are the Rules
for Choosing the Right Domain Name?
Brainstorm 5 Top
Keywords When you
first begin your domain name search, it helps to have 5 terms or phrases in
mind that best describe the domain you're seeking. Once you have this list, you
can start to pair them or add prefixes & suffixes to create good domain
ideas. For example, if you're launching a mortgage related domain, you might
start with words like "mortage, finance, home equity, interest rate, house
payment" then play around until you can find a good match.
Make the Domain
Unique Having
your website confused with a popular site already owned by someone else is a
recipe for disaster. Thus, I never choose domains that are simply the plural,
hyphenated or misspelled version of an already established domain. I still
believe that fliker desperately needs to buy Flicker.com - I hear kids in their
20's tell parents in their 40's and 50's to see photos on Flickr and always
envision that traffic going straight to the wrong domain.
Only Choose Dot-Com Available Domains If you're not
concerned with type-in traffic, branding or name recognition, you don't need to
worry about this one. However, if you're at all serious about building a
successful website over the long-term, you should be worried about all of these
elements, and while directing traffic to a .net or .org (as SEOmoz does) is
fine, owning and 301'ing the .com is critical. With the exception of the very
tech-savvy, most people who use the web still make the automatic assumption
that .com is all that's out there - don't make the mistake of locking out or
losing traffic to these folks.
Make it Easy to Type
If a domain name
requires considerable attention to type correctly, due to spelling, length or
the use of un-memorable words or sounds, you've lost a good portion of your
branding and marketing value. I've even heard usability folks toute the value
of having the letters include easy-to-type letters (which I interpret as
avoiding "q," "z," "x," "c," and
"p").
Make it Easy to
Remember Remember
that word-of-mouth and SERPs dominance marketing (where your domain
consistently comes up for industry-related searches) both rely on the ease with
which the domain can be called to mind. You don't want to be the company with the
terrific website that no one can ever remember to tell their friends about
because they can't remember the domain name.
Keep the Name as
Short as Possible Short names are easy to type and easy to remember (the previous two
rules). They also allow for more characters in the URL in the SERPs and a
better fit on business cards and other offline media.
Create and Fulfill
Expectations When
someone hears about your domain name for the first time, they should be able to
instantly and accurately guess at the type of content that might be found
there. That's why I love domain names like Hotmail.com, CareerBuilder.com,
AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and
Zillow.com (whom I usually praise) required far more branding because of their
un-intuitive names.
Avoid Copyright
Infringement This
is a mistake that isn't made too often, but can kill a great domain and a great
company when it does. To be sure you're not infringing on anyone's copyright
with your site's name, visit copyright.gov and search before you buy.
Set Yourself Apart with a Brand Using a unique moniker is
a great way to build additional value with your domain name. A
"brand" is more than just a combination of words, which is why names
like mortgageforyourhome.com or shoesandboots.com aren't as compelling as
branded names like bankrate.com or lendingtree.com. SEOmoz itself is a good
example - "SEO" does a good job of explaining the industry we're in
and creating expectations, while "moz" gives a web association, and
an association with being free, open, and community-driven.
Reject Hyphens and
Numbers Both
hyphens and numbers make it hard to give your domain name verbally and falls
down on being easy to remember or type. I'd suggest not using spelled-out or
roman numerals in domains, as both can be confusing and mistaken for the other.
Don't Follow the
Latest Trends
Website names that rely on odd mis-spellings (like many Web 2.0 style sites),
multiple hyphens (like the SEO-optimized domains of the early 2000's), or
uninspiring short adjectives (like "top...x," "best...x,"
"hot...x") aren't always the best choice. This isn't a hard and fast
rule, but in the world of naming conventions in general, if everyone else is
doing it, that doesn't mean it's a surefire strategy. Just look at all the
people who named their businesses "AAA... x" over the last 50 years
to be first in the phone book; how many Fortune 2000's are named "AAA
company?"
.XML sitempa VS
.html Sitemap, which to use?
Xml sitemap is for search engine, it helps to indexed your
web pages faster by spider. Html sitemap is useful for visitors. With help of
html sitemap visitors can visit easily to page that what he is looking for.
How to index website
in Yahoo and Bing?
Now Yahoo Webmaster tool merged into Bing webmaster tool
so add your website into bing webmaster tool and create keyword rich meta tags
because bing gives importance to meta tags.
Top 5 Browsers?
1] Internet
Explorer
2] Mozilla
firefox
3] Google
chrome
4] Opera
5] Safari
What is the most SEO
Friendly URL Structure?
A keyword rich URL can be helpful in your SEO activities.
It plays an important role in your website’s ranking. Well-defined and clear
URLs structured are easily crawled by search engine spiders and improves your website’s
online visibility.
How often does
Google index new sites?
If you have quality sites with great content then there is
no problem in indexing your sites.
What is canonical
error in SEO?
If your site open with two type of url like
http://cogniter.com and http://www.cogniter.com its called canonical problem in
SEO Google takes it as a duplicate site and some times punish it.
Google Search
Operators
allintitle: example.com allintext: allinanchor:
allinurl: author: cache: define:
ext: filetype: group: id:
inanchor: info: insubject: intext:
intitle: inurl: link: location:
movie: phonebook: related: site: source:
What is Doorway
page?
Doorway pages are pages that have been designed for one
purpose only, to rank high in the search engines for a particular keyword and
then direct the arriving visitors further into the site. Usually their design
is relatively simplistic and includes a lot of text, but contains very little
graphics or other fancy effects.
Web Traffic
Estimators
A new and very fast alternative for StatBrain.com is
www.calcustat.com. A clean and simple website that estimates the number of
visitors, the number of visits, pageviews, website worth and it shows similar
websites. It's a no-brainer
How is Blog useful?
Blogs and websites are almost similar... its just that the
blogs are more dynamic in nature.
You can use blog to get traffic by follow the steps:
- Keep your blog count to a maximum of 10, unless you have
a lot of time or money
- Update your blogs frequently
- Create your own unique content
- Invest the same a mount of time into each blog that you
own
- Give yourself at least one day out of the week to just
fully work on your blogs and marketing
- Keep your blog investing and stick with topics that you
are knowledgeable with
How To Analyze Your
Seo Competitors?
1. First find
out who our SEO competitors are:
2. General
Background Information:
3. Make a visit
to Competitors s ites and analyze them:
4. Analyze SEO
Competitors Site Pagerank and Alexa Rank:
5. Analyze the
SEO competitors keywords used:
6. Analyze the
Backlinks of SEO competitors:
7. Evaluate
your SEO competitors site presence on social media:
8. Analyze how
your competitors are using PPC Ads:
9. How Well Is
The Site Designed
10. Check whether
Your Competitor Gained Google Trust Rank:
How to remove the
website from SERPs?
Remove Google webmaster tools of that particular website.
It will take a little more time to remove from search results.
500+ XML Sitemap...
http://xsitemap.com/ This tool helps to generate morethan
five hundred xml links
How to chek site age
?
http://www.networksolutions.com this site will helps you
to find all details about the website. Or Just install SEOquake on Google
Chrome and enable it. Now, the top of bar will show you lots of information (
including the age) about the page you are visiting.
Facebook helps for
seo?
Yes facebook help in SEO because facebook is the best
social networking website so you can make an circle and get more traffic.
What is the
difference between SEO and SMO?
1. SEO:- SEO is a process which help search engines to
find and rank your website higher than the billions of another websites in
response to search query. Means search engine friendly. Some activities which
was fallen in SEO is like Directory Submission, Press Release Submission and
Articles Submission. The main target of SEO is increase Backlinks of a site.
2. SMO:- SMO is so differ from SEO because the expanded
form of SMO is Social Media Optimization and from the word SMO means to promote
your site media, public. The activities of SMO is like Bookmarking, RSS Feed,
forums. A important activity of SMO is Video Posting because this activity
increases your visitors.
Why backlink is
needed?
Back links are the backbone for search engine optimization.
only on page activities are not enough to do for good seo. it will increase
your page's traffic, SERP, and page rank.
There are two types of backlinks
1. Nofollow Backlinks - It brings traffic only but it will
not help to google page rank & SERP .
2. Dofollow Backlinks - It will help to bring traffic,
google page rank & SERP (get high quality backlings)
What is Web 2.0?
Web 2.0 is a popular term for advanced internet technology
and application including blog, RSS, Social Networking, squidoo, tumblr, hubpages,
Weebley and social bookmarking. Web 2.0 is really starting to means the
combination of technology allowing the customer actually interact with the
information.
How to get image
optimization?
Image optimization is the process of optimizing your image
with alt tags. Google cannot read images. So you use the "alt" Alt
tag is meant to be an alternative information source the both tags are
primarily meant for visitors (though alt text seems more important for
crawlers) so provide explicit information on an image to encourage them to view
it or get them interested. Include your main keywords in both of them but keep
them different. Keyword stuffing in "alt" and "title" is
still keyword stuffing, so keep them relevant and meaningful.
What is the role of
Spider?
Spider is a program which visit websites and collect
information from those websites. Spider/Crawler/google bot etc are one and the
same thing. They keep visiting websites 24x7 and collect information which is
then used by search engines for listing websites etc.
1. Very first u r doing seo for a perticular site
"abc.com".
2. Than u will get back-links by Social bookmarking ,
profile link buildings , directory submissions and other procedures in seo.
3. Now whenever google bot will that will visits them .
4. Bot will copy ur
site and than stores in google index.
5.Than google will checks ur cite in different ways, like quality of
content, inbound link, external links, etc.
6. Than according to google algo that will verify , how it
is usefull ?
7. Than if site will get good impression from google means
google like ur
site .
8.Than google will crawl ur site .
9. And ur
site is parmanently got a place in google memory/cache/index/database for a
certain keyword.
This google bot/Robot / spider/google catcher all are same
thing.
How to use
robots.txt?
Robot.txt file has some simple directives which manage the
bots.These are define as below.
1.User agent : The * is a wildcard which means all bots or
googlebot for google.
2.Disallow : Define which folder or file will be executed.
Examples:
This example tells all robots to visit all files because
the wildcard * specifies all robots:
User-agent: *
Disallow:
This example tells
all robots to stay out of a website:
User-agent: *
Disallow: /
The next is an
example that tells all robots not to enter four directories of a website:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /tmp/
Disallow: /private/
Example that tells a
specific robot not to enter one specific directory:
User-agent: BadBot # replace 'BadBot' with the actual
user-agent of the bot
Disallow: /private/
Example that tells
all robots not to enter one specific file:
User-agent: *
Disallow: /directory/file.html
What is Search
Engine?
Search engine is the one place where you can find the
quick result of your queries. Now a days Google is the best search engine. Yahoo,
Bing is also the search engine. You can search every thing what you want with
the help of search engine.
How often is PR
updated?
There is no fixed time but I can say that google updates
PR within 2 to 3 months of interval.
What are the
advantages of SEM?
- You get both paid and organic traffic
- You drive more leads for your business
- With good online presence you build a good reputation
among your clients
- You get a good exposure among wider range of audience
- More Sales
What is Google
Panda?
Google Panda is a new algorithm launched by google in
2011.
What is Anchor Text?
Anchor text is visible and clickable text in hyperlink,
the word contain of hyperlink is display as link. Use of keywords as anchor
text, it will improve your relevance, increase traffic by those anchor text
keyword and improve ranking by that keyword also.
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